I have organized several of my publications on halal service and hospitality into key areas. This framework can also be used to guide student learning and teaching. Click on the title to view and download the paper.
Halal Service Excellence Foundations
- Halal Service Marketing: A Strategic Perspective
- Halal Service Quality: Systematic Review, Conceptual Model and Future Research
- A Closer Look at Halal Brand Image: Systematic Review and Future Directions
Halal Service & Consumer Markets
- Gender in Halal Markets: A Systematic Literature Review
- Factors Affecting Halal Food Purchasing by Non-Muslims in a Multicultural Society: A Case Study in Singapore
- Faithful and Luxurious: Mediating Halal with Luxury through Self-Congruity
- Unveiling Halal Luxury Hotel Service Quality: Key Attributes from Online Reviews
Halal Service & Technology
- Technology Acceptance Model in Halal Industries: A Systematic Literature Review and Research Agenda
- The Role of Technology in the Customer Journey in Halal Tourism: What We Know, How We Know, and Where We Should Go
- Key Attributes of Mobile Apps for Halal Tourism: An Analysis of Online Reviews Using Leximancer
- Halal Lifestyle Super Apps: Key Service Quality Attributes from Online Reviews
Halal Service Management Futures
- An Updated Model for Halal Tourism: A Review of RIDA by CrescentRating
- A Scoping Review of Artificial Intelligence in Halal Service
- Halal Servicescape in the Metaverse
View all of my publications on Google Scholar here.