Publications Citations per year Citations Annual citation counts. Last updated: September 2026 Citations 0 All citations h-index 0 Research impact i10-index 0 10+ citations Halal service quality: systematic review, conceptual model and future research N Noor Journal of Islamic Accounting and Business Research 17 (7), 2520-2547, 2026 The role of technology in the customer journey in halal tourism: what we know, how we know, and where we should go N Noor A Research Agenda for Halal Tourism, 145-162, 2026 Unveiling halal luxury hotel service quality: key attributes from online reviews N Noor, Z Zainol, A Tong Hui Hui, K Thirumaran International Journal of Quality and Service Sciences 18 (5), 58-82, 2026 ChatGPT and student well-being: The cultural bridge of Mianzi N Noor, Z Zainol, A Tong, DT Trang Duong, M Agarwal Journal of Tropical Futures, 27538931261465814, 2026 Service Quality in AI-Driven Marketing N Noor Encyclopedia of Artificial Intelligence in Marketing, 1-7, 2026 CNA Commentary: How Singapore can make blind boxes less addictive N Noor CNA, 2026 Halal lifestyle super apps: key service quality attributes from online reviews N Noor, HM Aji, A Tong, DTT Duong, Z Zainol Journal of Islamic Accounting and Business Research, 1-26, 2026 ChatGPT and higher education student well-being: Role of subjective norm and anthropomorphism with TAM N Noor, A Tong, Z Zainol Journal of Information, Communication and Ethics in Society 24 (2), 177-196, 2026 EMPOWER: AI Playbook for Women Entrepreneurs in Micro, Small and Medium Enterprises KL Tan, P Wang, N Noor, R Sun, LA Onnis Halal servicescape in the metaverse N Noor, FG Sharifonnasabi, NK Nallarasan Journal of Islamic Marketing 17 (2), 723-737, 2026 Emerging Technologies and Business Development in the Tropics: A Roadmap for Transformation N Noor, KL Tan, H Jang, J Wood, K Thirumaran Routledge, 2026 Gender in halal markets: a systematic literature review N Noor, T Nguyen, A Tong, Z Zainol Journal of Islamic Marketing, 1-26, 2026 Peran AI dalam Menciptakan Pertemanan hingga Membangun Loyalitas Merek N Noor Marketeers, 2026 Towards a More Inclusive Model of Financial Inclusion: Technology and Well-Being A Tong, Z Zainol, N Noor Promoting Inclusivity and Accessibility With FinTech, 33-64, 2026 Generative AI Performance with DeepSeek: Key Service Quality Attributes from Users A Tong, N Noor, Z Zainol 2025 IEEE International Conference on Recent Advances in Systems Science and …, 2025 Implementing AI technologies in various business subjects N Noor, L Dubos, SR Tan, KL Tan Handbook of Artificial Intelligence in Higher Education, 503-515, 2025 Pengukuran optimasi AI dan mendorong kualitas layanan N Noor Marketeers, 41-43, 2025 Guest editorial: AI and ethical consumerism among young consumers KL Tan, N Noor, M Agarwal Young Consumers 26 (5), 697-701, 2025 A closer look at halal brand image: systematic review and future directions N Noor Journal of Islamic Marketing 16 (10), 2900-2924, 2025 Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work KL Tan, PS Hofman, N Noor, SR Tan, ISH Hii, TH Cham Current Issues in Tourism 28 (20), 3284-3301, 2025 View All Publications
Halal service quality: systematic review, conceptual model and future research N Noor Journal of Islamic Accounting and Business Research 17 (7), 2520-2547, 2026
The role of technology in the customer journey in halal tourism: what we know, how we know, and where we should go N Noor A Research Agenda for Halal Tourism, 145-162, 2026
Unveiling halal luxury hotel service quality: key attributes from online reviews N Noor, Z Zainol, A Tong Hui Hui, K Thirumaran International Journal of Quality and Service Sciences 18 (5), 58-82, 2026
ChatGPT and student well-being: The cultural bridge of Mianzi N Noor, Z Zainol, A Tong, DT Trang Duong, M Agarwal Journal of Tropical Futures, 27538931261465814, 2026
Service Quality in AI-Driven Marketing N Noor Encyclopedia of Artificial Intelligence in Marketing, 1-7, 2026
Halal lifestyle super apps: key service quality attributes from online reviews N Noor, HM Aji, A Tong, DTT Duong, Z Zainol Journal of Islamic Accounting and Business Research, 1-26, 2026
ChatGPT and higher education student well-being: Role of subjective norm and anthropomorphism with TAM N Noor, A Tong, Z Zainol Journal of Information, Communication and Ethics in Society 24 (2), 177-196, 2026
EMPOWER: AI Playbook for Women Entrepreneurs in Micro, Small and Medium Enterprises KL Tan, P Wang, N Noor, R Sun, LA Onnis
Halal servicescape in the metaverse N Noor, FG Sharifonnasabi, NK Nallarasan Journal of Islamic Marketing 17 (2), 723-737, 2026
Emerging Technologies and Business Development in the Tropics: A Roadmap for Transformation N Noor, KL Tan, H Jang, J Wood, K Thirumaran Routledge, 2026
Gender in halal markets: a systematic literature review N Noor, T Nguyen, A Tong, Z Zainol Journal of Islamic Marketing, 1-26, 2026
Towards a More Inclusive Model of Financial Inclusion: Technology and Well-Being A Tong, Z Zainol, N Noor Promoting Inclusivity and Accessibility With FinTech, 33-64, 2026
Generative AI Performance with DeepSeek: Key Service Quality Attributes from Users A Tong, N Noor, Z Zainol 2025 IEEE International Conference on Recent Advances in Systems Science and …, 2025
Implementing AI technologies in various business subjects N Noor, L Dubos, SR Tan, KL Tan Handbook of Artificial Intelligence in Higher Education, 503-515, 2025
Guest editorial: AI and ethical consumerism among young consumers KL Tan, N Noor, M Agarwal Young Consumers 26 (5), 697-701, 2025
A closer look at halal brand image: systematic review and future directions N Noor Journal of Islamic Marketing 16 (10), 2900-2924, 2025
Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work KL Tan, PS Hofman, N Noor, SR Tan, ISH Hii, TH Cham Current Issues in Tourism 28 (20), 3284-3301, 2025