Media and Impact

Experts say the strong reaction to Orange Yakult’s impending discontinuation is less about the drink itself and more about the memories and routines it represents.

Demarketing measures can calm the hype for blind boxes and reduce the urge of consumers to buy them, says Nurhafihz Noor of James Cook University in Singapore.

On The Big Story, Debbie Yong speaks with Dr. Nurhafihz Noor, Senior Lecturer in Business (Marketing) at James Cook University Singapore (Singapore Campus), to find out more.

Ketahui risiko penipuan dalam korban luar negara berharga murah, termasuk isu haiwan kitar semula, dan panduan memilih perkhidmatan yang telus

AI has the potential to transform how Muslim travellers discover, plan and experience trips, but trust will be critical to its success, according to speakers at the Halal in Travel Global Summit 2026 organised by CrescentRating and HalalTrip.

The findings suggest communicators need to rethink not only how they build trust, but also how they measure reputation.

Diferensiasi yang membedakan merek pemenang dan pengikut adalah kualitas pengalaman AI yang diberikan kepada pelanggan.

Dari ChatGPT dan layanan pramutamu Artificial Intelligence (AI) hingga robot layanan, teknologi berbasis AI yang melayani konsumen kini menjadi wajah dari merek-merek global

Dr Nurhafihz Noor, Lecturer in Marketing at James Cook University in Singapore (JCU Singapore), received the “Halal Travel Scholar of the Year” title at the Halal in Travel Awards 2025 for his outstanding contributions to the Halal tourism sector.

Bachelor of Business undergrads Anayana Singhvi and Marcella Jomono clinched 12th position amongst 193 international university teams battling it out for the international digital marketing competition organised by Purdue University Northwest’s College of Business.

Dr Nurhafihz Noor, Lecturer in Marketing at JCU in Singapore, made four Author Accepted Manuscript submissions to JCU’s online institutional repository in support of making knowledge available to all.

An academic at JCU in Singapore shares how pop culture, such as K-pop sensation BTS’s songs, can be powerful tools for the learning and teaching of services marketing.