Nurhafihz Noor, BBA (MKT), MSc (MKT), hasĀ  almost a decade of unique experience in various marketing positions and industries. This began in the public sector in the areas of donations management and education. He next ventured to the private sector where he dealt with markets related to endowment properties, tourism, and health supplements and wellness.

In academia, his Masters thesis studied factors affecting Halal food purchasing by non-Muslims in Singapore and was awarded a distinction grade. He’s also spoken at seminars and conferences including the Global Islamic Marketing Conference in Turkey and Morocco. In addition, he’s published several works such as peer-reviewed journal papers, books, newspaper commentaries and website articles related to marketing ethics and marketing approaches to Muslim markets.

He’s also a reviewer for the International Journal of Islamic Marketing and Branding, and is the first Chartered Marketer (UK) and Certified Islamic Marketer (IIMA) in Singapore. Currently, he’s serving as a council member with the International Islamic Marketing Association (IIMA) where he’s the manager of the Singapore chapter (SCIIMA).

In addition to training, consultancy and research projects, he is also an adjunct lecturer in Digital Marketing (degree level).